Privacy Policy

Privacy Policy

Effective Date: August 2025

The Outlaw Boutique respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, make a purchase, or interact with our services.

1. Information We Collect

We collect the following types of information when you use our site or place an order:

  • Personal Information: Name, email address, shipping and billing address, phone number, and payment details you provide during checkout.
  • Order Details: Products purchased, order history, and preferences.
  • Technical Information: IP address, browser type, device information, and cookies that help us improve website performance and provide a better shopping experience.
  • Optional Information: Data you provide when signing up for our newsletter, participating in promotions, or contacting customer support.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders.
  • Provide shipping updates and customer service.
  • Send promotional emails or marketing materials (only if you’ve opted in).
  • Improve our website, products, and overall shopping experience.
  • Prevent fraudulent transactions and ensure site security.

3. Sharing Your Information

We do not sell your personal information. We may share limited data only with:

  • Service Providers: Trusted partners (such as payment processors, shipping carriers, and marketing platforms) who help us operate our business.
  • Legal Requirements: If required by law, to comply with legal obligations, or to protect our rights.

4. SMS Marketing & Privacy Compliance

Best Practices

By opting in to receive SMS messages from The Outlaw Boutique, you agree to receive text notifications (for your order, including abandoned cart reminders), text marketing offers, and transactional texts, including requests for reviews.
Message frequency varies. Standard message and data rates may apply. You may opt out of receiving SMS messages at any time by replying “STOP” to any message or following the instructions provided in the message.

We never sell, rent, or share your SMS consent data to unaffiliated third parties for their own marketing purposes.

SMS Abandoned Cart

When you add items to your cart and leave our website without completing your purchase, we may send you a reminder message if you have opted in to SMS marketing. This message is intended to help you complete your purchase and improve your shopping experience.

Third-Party Data Sharing

We may share your phone number and SMS subscription status with trusted third-party vendors solely for the purpose of sending marketing messages or managing opt-out requests. These vendors act on our behalf and are required to protect your information and use it only for the services they provide to us.

Location Tracking & Location-Based Services

We may use information about your general location (derived from your IP address or shipping details) to tailor marketing messages or shipping options. We do not collect or share precise GPS data. Any location information collected is used solely to improve your shopping experience and provide region-specific promotions.

5. Cookies & Tracking

Our site uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze site traffic. You can disable cookies in your browser settings, but some features of the site may not function properly.

6. Your Rights

Depending on your location, you may have rights to:

  • Access or request a copy of the personal information we hold about you.
  • Request corrections or deletion of your information.
  • Opt out of marketing emails at any time by clicking “unsubscribe” in any email or contacting us directly.

7. Data Security

We use industry-standard security measures (such as SSL encryption) to protect your data. However, no method of online transmission is 100% secure, so we cannot guarantee absolute security.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any updates will be posted on this page with a revised “Effective Date.”

9. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:
Email: hello@theoutlawboutique.com